Framework
Voice & Tone
Logo
Typography
A b c Breaking literacy boundaries
Iconography
Color
Imagery
Motion
Scroll to explore

A brand is the feeling people have about a company, product, or service

Visual identity is one of the toolkits we use to shape that feeling

Brand vs Identity

We don't just build
literacy tools.

We build the confidence to teach every child to read.

This guide is a living document. It grows as we grow. Every page is a step closer to making our vision real — that nobody should be limited because they can't read.

What you see here is always work in progress — sometimes concept, sometimes production. The brand evolves and so does this guide. Use it, challenge it, make it better.

Now go make things.

Download Brand Press Kit
Brand Toolkit Brand Resources Contact

Concept & design by Adam

Lexonic Creative · Always evolving

Typography
Ag
T y p o g r a p h y

Outfit — five weights, one voice, every surface

One typeface, every voice

Outfit is a geometric sans-serif designed for versatility. From bold headlines that command attention to clean body copy that guides learners through content — one font family carries the full weight of the Lexonic brand.

Its wide range of weights gives us precision: light for elegance, semibold for structure, and black for impact.

Outfit in action

With five weights from Regular to Black, Outfit adapts to every context — weight, contrast, and scale all work together.

Weight
Ag
Contrast A
Scale a
Hierarchy
Aa Aa Aa
Colour Bb

Outfit gives us control over the look and feel of type. We adjust weight optically for light vs dark backgrounds, use scale to establish hierarchy, and pair with brand colours for impact.

Weight scale

Five carefully chosen weights give us the range to express hierarchy, emphasis, and tone.

Breaking literacy boundaries
Regular 400
Breaking literacy boundaries
Medium 500
Breaking literacy boundaries
Semibold 600
Breaking literacy boundaries
ExtraBold 800
Breaking literacy boundaries
Black 900

Try it yourself

Adjust the weight and size. Click the text to edit it.

Nobody should be limited because they can't read.

Mega display

For hero moments, outlined type at massive scale creates drama and visual texture without overwhelming content.

Breaking
literacy
boundaries

Outlined text at weight 900 with -webkit-text-stroke. Use for section backgrounds, hero overlays, and scroll-driven reveals. Always pair with a solid text element for readability.

Empower
learners

Character set

Hover to explore. Every glyph in Outfit at your fingertips.

A a B b C c D d E e F f G g H h I i J j K k L l M m N n O o P p Q q R r S s T t U u V v W w X x Y y Z z
0 1 2 3 4 5 6 7 8 9
! @ # $ % & * ( ) – — = + [ ] { } | ; : ' " , . / < > ?

Type hierarchy

A clear hierarchy guides readers through content. Each level has a defined size, weight, and purpose.

Display heading
Display Semibold 600 · 60px · -0.02em
Section heading
H2 Medium 500 · 40px · -0.01em
Subsection heading
H3 Medium 500 · 30px
Body copy that guides learners through content with clarity and care.
Body Regular 400 · 16px · 1.6 leading
SECTION LABEL
Label Semibold 600 · 12px · uppercase · wide

Key principles

Tight tracking on headings

Large text uses negative letter-spacing (-0.02em) for a confident, modern feel. Body text uses default tracking for readability.

Balance your text

Use text-balance on headings to ensure even line lengths. This prevents orphans and creates visual harmony across breakpoints.

Weight conveys meaning

Headings use Medium (500) or Semibold (600) — not Bold. Reserve heavier weights (800, 900) for hero moments and impact statements.

Responsive scaling

Every heading steps down gracefully across breakpoints. Mobile first: 4xl → Tablet: 5xl → Desktop: 6xl. Never let text overflow.

© 2026 Lexonic. All rights reserved.

Accessibility