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A brand is the feeling people have about a company, product, or service

Visual identity is one of the toolkits we use to shape that feeling

Brand vs Identity

We don't just build
literacy tools.

We build the confidence to teach every child to read.

This guide is a living document. It grows as we grow. Every page is a step closer to making our vision real — that nobody should be limited because they can't read.

What you see here is always work in progress — sometimes concept, sometimes production. The brand evolves and so does this guide. Use it, challenge it, make it better.

Now go make things.

Download Brand Press Kit

Brand Toolkit Brand Resources Contact

Concept & design by Adam

Lexonic Creative · Always evolving

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Reading Progress

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Icons visually support our brand across surfaces

Iconography

Good icons are simple, intuitive, and scalable.

Our iconography blends these and plays with size, colour, and style.

The icon scale

All from Lucide. Toggle to preview on different surfaces.

Spot Icons 48 × 48px

Feature cards, heroes, empty states. 1.5px stroke.

Pictograms 32 × 32px

Cards, navigation, dashboards. 2px stroke.

UI Icons 16–24px

ChevronDown

ChevronRight

ArrowRight

ArrowLeft

Menu

X

Check

Search

Star

Play

Pause

ExternalLink

Mail

Phone

BookOpen

Users

BarChart

Download

Upload

Settings

Heart

Home

Calendar

Globe

Award

Zap

Target

Clock

Filter

Clipboard

FileText

TrendingUp

Buttons, forms, tags, inline actions. 2px stroke.

Guidelines

Do

Always use Lucide icons from the official set
Maintain 2px stroke weight (1.5px at 48px)
Pair icons with text labels for accessibility
Use currentColor so icons inherit text colour
Keep to standard sizes (16, 24, 32, 48px)

Don't

Create custom icons — use Lucide or request additions
Change stroke weight or line cap style
Fill icons with solid colour (stroke-based only)
Use icons smaller than 16px
Mix Lucide with other icon libraries