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A brand is the feeling people have about a company, product, or service

Visual identity is one of the toolkits we use to shape that feeling

Brand vs Identity

We don't just build
literacy tools.

We build the confidence to teach every child to read.

This guide is a living document. It grows as we grow. Every page is a step closer to making our vision real — that nobody should be limited because they can't read.

What you see here is always work in progress — sometimes concept, sometimes production. The brand evolves and so does this guide. Use it, challenge it, make it better.

Now go make things.

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Concept & design by Adam

Lexonic Creative · Always evolving

Accessibility

Accessibility

Designed for everyone

Accessibility isn't an afterthought — it's built into how we choose, pair, and apply colour. Our palette in OKLCH gives us perceptually uniform steps so contrast is predictable by design.

Contrast requirements

All text must meet WCAG 2.2 minimum contrast ratios. Use the lightness channel (L) in OKLCH to predict contrast — keep text at L ≤ 0.35 on backgrounds at L ≥ 0.92 to reliably hit 7:1.

AA — Normal text

4.5:1

Body copy, captions, and any text under 18px or 14px bold

AA — Large text

3:1

Headings at 18px+ regular or 14px+ bold, and UI components

AAA — Enhanced

7:1

Target for all body text. Our graphite-900 on white achieves this comfortably

Colour vision deficiency

Around 8% of males and 0.5% of females have some form of colour vision deficiency. Never rely on colour alone to convey meaning — always pair with labels, patterns, or icons.

Safe combinations

Ink + Ember

Blue/orange — universal safe pair

Ink + Supernova

Blue/yellow — high luminance contrast

Graphite + Ink

Lightness difference carries the signal

Cosmos + Ember

Distinct hue + luminance separation

Avoid without additional cues

Nebula + Pulse

Red/green — indistinguishable in protanopia

Pulse + Ember

Green/orange — merges in deuteranopia

Ink + Meteorite

Blue/purple — too close in tritanopia

Nebula + Ember

Red/brown — lost in protanopia/deuteranopia

How our palette appears under colour vision deficiency

Normal vision

Protanopia (no red)

Deuteranopia (no green)

Tritanopia (no blue)

Readability & dyslexia

An estimated 10% of people are dyslexic. High-contrast black on white can cause visual stress and letter-swimming. How we use colour — not just for text, but across surfaces, UI, and accents — directly affects readability.

Text & background pairings

The quick brown fox jumps over the lazy dog.

Recommended

Graphite-800 on Graphite-50

The quick brown fox jumps over the lazy dog.

Recommended

Graphite-800 on warm cream

The quick brown fox jumps over the lazy dog.

Avoid

Pure black on pure white

Using colour with dyslexic readers

Saturated colours increase visual noise. For any surface where reading is the primary task, favour muted tones from our 50–200 range. Reserve vivid 500+ shades for accents, not backgrounds behind text.

Dyslexia-friendly tints

These soft backgrounds reduce glare and visual stress. The British Dyslexia Association recommends warm off-whites and pale pastels.

Supernova-50

Warm cream — the most universally preferred tint

Horizon-50

Pale blue — calming, reduces visual fatigue

Pulse-50

Soft mint — gentle alternative for cool preference

Graphite-50

Neutral off-white — our default reading surface

Colours that increase visual stress

Highly saturated hues and harsh contrasts cause more difficulty. These are fine as small accents but should never be used behind body text.

Saturated reds

Most problematic — triggers visual stress and Meares-Irlen symptoms

Vivid greens

High chroma green causes letter-swimming for many readers

Bright limes

Vibrating effect against both light and dark text

Pure white surfaces

Glare creates "rivers" of white space between words

Saturation scale for reading contexts

Use lighter, lower-chroma variants from our palette when colour sits behind or near text. The further left on the scale, the more comfortable for sustained reading.

Ink

Reading | Accents

Supernova

Reading | Accents

Aurora

Reading | Accents

Accessibility checklist

A quick reference for every designer and developer working with the Lexonic palette.

  • Use graphite-800 or graphite-900 for body text — never pure black
  • Prefer graphite-50 or warm cream over pure white for long-form reading
  • Use 50–200 tints behind text — reserve 500+ for accents and UI highlights
  • Avoid saturated reds and bright greens behind or near body copy
  • Never rely on colour alone — pair with icons, labels, or patterns
  • Test all colour pairings against WCAG AA (4.5:1) minimum
  • Target WCAG AAA (7:1) for body text wherever possible
  • Use OKLCH lightness to predict contrast when building new components
  • Provide at least 1.5× line height for body copy

© 2026 Lexonic. All rights reserved.

Accessibility