Logo
The Lexonicon
Our logomark is the key of our brand identity, serving as a powerful symbol that represents who we are.
Lexonicon encapsulates the essence of our brand in a simple, iconic form that is instantly recognisable, and depicts multiple meanings to us:
- The letter 'l' from Lexonic
- Reading words from a book
- Data consumed on a laptop
- A subtle soundwave
Primary logo
Our primary 'inline' logo combines the Lexonicon with our wordmark. Use with or without the slogan "Breaking literacy boundaries".
Stacked variation
The stacked variation maintains brand consistency while accommodating portrait and taller applications.
Stacked with slogan — light background On dark backgrounds
The Lexonicon retains its primary blue on dark backgrounds. The reversed white wordmark is reserved for monochromatic or neutral backgrounds only.
Minimum sizing
To ensure legibility, adhere to these minimum sizes across all applications.
Product logos
Each Lexonic product is identified by its own colour from the brand palette, paired with the core Lexonicon mark.
Leap
Targeted phonics
Advance
Fluency & comprehension
Flex
Flexible delivery
