Colour

The heart of the Lexonic identity. Primary actions, links, hero sections, and the main brand colour across all touchpoints.

Body text, structural elements, and the typographic backbone. The neutral canvas that lets every other colour breathe.

Lead colour for Advance — reading fluency and comprehension. Deep purple signals authority, sophistication, and evidence-based rigour.

Lead colour for Leap — targeted phonics intervention. Deep teal evokes trust, progress, and the calm focus of diagnostic-led learning.

Lead colour for Flex — flexible delivery for alternative provision. Rich indigo represents adaptability, depth, and specialist settings.

Lead colour for Learn — professional learning platform. Bold red signals energy, urgency, and the power of research-backed training.

Warm and approachable. Used for primary school pages and company-level content. Ember brings energy and accessibility to younger audiences.

Cool and expansive. Themes international education pages and consultation booking flows. Horizon conveys reach, openness, and global perspective.

Bright and direct. Used for contact pages, discussion forms, and engagement touchpoints. Volt signals action and immediate connection.

Growth-oriented green for demo booking, conversion flows, and success states. Also used for decorative borders and product tags across the site.

Warm pink for specialist and alternative provision settings. Adds personality and care to content targeting vulnerable learners and unique contexts.

Gold for research findings, data visualisation accents, and evidence highlights. Supernova draws attention to the metrics that matter most.